Wamsler
ISH trade show
More than simply displaying
We designed the booth of Wamsler SE, Hungary’s largest manufacturer of household baking, cooking and heating appliances at the ISH trade show in Frankfurt, the most important construction industry trade show for bathroom accessories, energy and air conditioning – all in the world’s third largest exhibition space.
We put together a suitably large booth for the event, that was able to combine the past and future to achieve much more than simply displaying the company’s product portfolio. It also featured a meeting area and show kitchen, to showcase a multitude of products. The illuminated outside walls presented the history of the company – who holds a Design Management Award and a Hungarian Product Design Award – on one side and the company’s experts on the other, while the corner elements were based on the housing of the radiators.
